Summary
Overview
Work History
Education
Skills
Timeline
Generic

ABDUL HAMID BIN ISMAIL

ULU TIRAM,JOHOR

Summary

Dynamic Regional Sales Manager with a proven track record at Lay Hong Food Corporation, excelling in sales leadership and strategic planning. Achieved consistent sales growth by cultivating strong client relationships and implementing innovative marketing strategies. Expertise in inventory management and a commitment to exceptional customer service drive business success and enhance market presence.

Regional sales professional prepared to drive growth and foster strong client relationships. Proven track record in sales strategy, territory management, and revenue generation. Skilled in team collaboration, adaptable to changing needs, and focused on achieving results. Strong leadership, communication, and negotiation abilities essential for this role.

Overview

34
34
years of professional experience

Work History

Regional Sales Manager

Lay Hong Food Corporation Sdn. Bhd.
10.2008 - Current
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
  • Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
  • Executed successful promotional events and trade shows.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Implemented systems and procedures to increase sales.

Area Sales Manager

Dindings Poultry Processing Sdn. Bhd.
04.2003 - 09.2008
  • Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
  • Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
  • Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
  • Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
  • Led sales region to increase sales and boost team morale.
  • Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
  • Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

Area Sales Executive

CP (Charoen Pokphand) Group
02.2000 - 03.2003
  • Monitored sales team performance, analyzed sales data, and reported information to area managers.
  • Achieved consistent sales growth by setting ambitious targets and devising action plans to reach them.
  • Coordinated closely with marketing team members on campaigns that generated qualified leads for better conversion opportunities.
  • Increased territory sales by implementing effective sales strategies and building strong customer relationships.
  • Analyzed sales data and kept up to date with market trends.
  • Provided regular sales forecasts and activity reports to keep leadership informed of progress toward goals, enabling quick adjustments as needed.
  • Built lasting relationships with clients through outstanding customer service interactions.
  • Executed proven strategies to hit sales quota and help company achieve goals.

Regional Depot Manager

Farm's Best Food Industries Sdn. Bhd.
03.1997 - 02.2000
  • Ensured compliance with company policies, safety regulations, and industry best practices.
  • Analyzed operational data to identify areas for improvement and implement necessary changes.
  • Coached, developed and trained current team members to reach business metrics.
  • Initiated new program tracking and compliance with existing SOPs.
  • Reduced operational costs through strategic resource allocation and budget control measures.
  • Fostered positive relationships with customers to ensure their needs were met and concerns addressed promptly, boosting customer loyalty.
  • Optimized warehouse space utilization by reorganizing storage areas and implementing effective stock rotation practices.
  • Implemented cost-saving measures to reduce operational expenses without compromising service quality.
  • Streamlined depot operations by implementing efficient inventory management systems.
  • Increased overall depot performance by analyzing key metrics and implementing targeted improvement strategies.
  • Implemented preventative maintenance schedules to minimize downtime caused by equipment failures or breakdowns in the depot.
  • Led a team of employees to achieve depot objectives in line with company goals and values.
  • Maintained accurate records of inventory levels, shipments, deliveries, and other essential documentation for the depot's operation.
  • Conducted regular staff meetings to provide updates, share information, gather feedback, and promote effective communication among team members.
  • Managed logistics processes, including shipment scheduling, route optimization, and transportation coordination for maximum efficiency.
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
  • Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
  • Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.

Regional Depot Executive

Dindings Poultry Processing Sdn. Bhd.
02.1991 - 02.1997
  • Reviewed employee concerns and new opportunities to drive business strategies.
  • Assisted in employee appraisals, promotions and terminations based on performance reviews.
  • Managed cross-functional teams for successful project completion within budgetary constraints and deadlines.
  • Assessed and analyzed departmental budgets to find ways to minimize expenses and optimize profits.
  • Identified trends and assessed opportunities to improve processes and execution.
  • Interviewed, recruited and trained new onboarding candidates.
  • Enhanced operational efficiency by streamlining workflow processes across multiple departments.

Store Manager

7-11 Convenience Store
01.1991 - 02.1992
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Assisted with hiring, training and mentoring new staff members.
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Completed point of sale opening and closing procedures.
  • Rotated merchandise and displays to feature new products and promotions.
  • Approved regular payroll submissions for employees.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
  • Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Reported issues to higher management with great detail.
  • Managed purchasing, sales, marketing and customer account operations efficiently.

Education

Sekolah Menengah Dr. Burhanuddin
Taiping, Perak, Malaysia
12-1987

Skills

  • Sales leadership
  • Customer service
  • Strategic planning
  • Business development and planning
  • Warehousing operations
  • Inventory management

Timeline

Regional Sales Manager

Lay Hong Food Corporation Sdn. Bhd.
10.2008 - Current

Area Sales Manager

Dindings Poultry Processing Sdn. Bhd.
04.2003 - 09.2008

Area Sales Executive

CP (Charoen Pokphand) Group
02.2000 - 03.2003

Regional Depot Manager

Farm's Best Food Industries Sdn. Bhd.
03.1997 - 02.2000

Regional Depot Executive

Dindings Poultry Processing Sdn. Bhd.
02.1991 - 02.1997

Store Manager

7-11 Convenience Store
01.1991 - 02.1992

Sekolah Menengah Dr. Burhanuddin

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