ABDUL RAZAK BIN YAHAYA

Accomplished academician, researcher, and franchise strategist with over 26 years of progressive leadership experience across food & beverage, franchise management, higher education, and digital transformation sectors. Specialized in regulatory frameworks, brand equity, and entrepreneurial leadership, delivering scholarly outputs aligned with Q1–Q2 journal standards and real-world industry solutions.

Malay (Native), English (Fluent)

• Mohar, Yusuf, Prof. Dr., +6016-221 4749, BINAPAVO, President
• Eric, Balan, Dr., +6010-222 9297, UNIRAZAK, Supervisor
• Rahman, Tuan, +60-3560131, UNIRAZAK, Asst DEAN
• Siti Hadijah, Binti Zulkifly, Dr., +6013-3322234, Asia university AeU, Senior Lecturer Program coordinator
• Anuar, Osman, Mr., +6019-326 2525, A&W & Pizza Hut, Former GM

• Total Articles: 20 Submitted to My Cite Google Scholler and Scopus Q1–Q2:
• Leadership Discourse and Regulatory Language in Franchise Operations: A Malaysian Perspective on Brand Communication and Engagement. Unimas ILS(Q2)
• The Language of Leadership Engagement and Regulation: A Discourse Analysis Of Malaysian Franchise Operations Unimas ILS (Q2)
• AI and Sustainability in Islamic Franchise Models: A Strategic Framework for Compliance and Innovation-Journal of Islamic Business and Management (Q2)
• Update April – Accepted published - Journal of Business Management and Accounting, "Integrating Social Exchange Theory and Engagement Theory: A Holistic Approach to Franchisee-Franchisor Relationships-UUM
• Update Jun2025 3 article published in journals UTM JOSTIP
• Evaluating the Impact of Regulatory Frameworks on Franchise Industry Sustainability: Empirical Evidence from Malaysia with International Benchmarking -JOSTIP
• Franchise Brand Perception in Malaysia: An Empirical Analysis of Leadership Engagement and Regulatory Frameworks-JOSTIP
• The Moderating Role of Regulatory Frameworks in Shaping Franchise Brand Equity: A Conceptual Exploration-JOSTIP
• Refer google profile: https://scholar.google.com/citations?view_op=new_articles&hl=en&img=Dr+Abd+Razak+Yahaya&nuan=1eYahaya+A.R.#

• Strategic Franchise Management and Regulatory Policy
• Postgraduate Supervision (SPSS, Smart PLS.)
• Social Exchange Theory and Engagement Frameworks
• Curriculum Design (Postgraduate, OBE, CQI Compliance)
• HRDF Training Development (Industry 4.0 Focus)
• Leadership Engagement and Organizational Transformation
• Digital Branding and Business Innovation for SMEs
• Accreditation Processes (MQA Standards Alignment)

• A. Lecturer Of Management (Part Time) 03 JUNE 2025 and Current (Asia e University)
• Subject: BBA Student
• MSM418 STRATEGIC MARKETING
• MMC422 MARKETING CHANNELS MANAGEMENT
• MPT421 PRICING STRATEGY AND TACTICS
• B. Lecturer Of Management (Part Time) 19 JULY 2025 and Current (UNIRAZAK)
• Subject: TBA – Master Student
• C. SPECIAL POSITION- My Id Fm001181 -Corporate Advisor – (TERAJU PENERAJU BUMIPUTRA-Government Programmed) For 18 Bumiputra Companies SME’s in Services and Retail.

• Reviewer: Journal of Management, Business & Education (Spain)
• Certified: Emotional Culture Deck 21 Participant (JUSA) (Aukland University of New Z)
• Curriculum Development & Accreditation Compliance-SKC UNIRAZAK
• Research Methodology and Thesis Supervision (candidate PHD/Master) (SPSS, AMOS, PLS-SEM)
• Professional Training in Leadership, 5S, and Business Operation- BINAPAVO/MRCA
• Lead the Empty Inspiring Leaders’ Series 21 Participant-Langkawi/JPA/Sunways university
• Lead the Empty Inspiring Leaders’ Series 21 Participant –Melaka /JPA/Sunways university
• Programmed Product innovation and Marketing Digital_ Zakat Kedah & CIMB Islamic

• MBA FINAL PROJECT -RESULT 4 CGPA -2021(UNIRAZAK)
• Title: A&W Malaysia’s Leadership, Resilience and Human Resource Management
• Https://kmc.unirazak.edu.my/wp-content/uploads/2022/06/Master-Thesis-Abd-Razak.pdf
• Ph.D. MANAGEMENT & ADMINISTRATION -PASS 2025 (UNIRAZAK)
• Title: Enhancing Brand Perception in Franchise Operations in Malaysia: Analyzing the Mediating Effect of Leadership Engagement and The Moderating Influence of The Regulatory Framework.

• Roadmap Francais Malaysia: Strategi, Cabaran & Masa Depan (waiting Editing) Author My Self -progress 80%
• Empowering the Professional Self (waiting Editing) Author My Self -progress 80%
• Kepimpinan Ilmu di Bilik Kuliah Pascasiswazah (Waiting Editing) Author My Self -progress 80%

• Leadership & Talent Management: Strategic HR, Retail Engagement
• Finance for Non-Finance: Budgeting, Forecasting, Profitability
• Retail Excellence: Merchandising, Visual Layout, Customer Experience
• Project Management: Risk Matrix, Gantt Chart, WBS
• 5S & OSH: Workplace safety & productivity optimization
• Technology Commercialization Associate (TCA) certification. To equip participants with foundational skills and knowledge to navigate the journey from early-stage research (TRL 1) to real-market application (TRL 9). TVET Boot Camp 2023

• Architect of Franchise Industry Roadmap with Pernas 2025–2035
• Developed national-level franchise compliance & training frameworks BINAPAVO/Pernas/MRCA
• Contributed to MQA-aligned postgraduate programmed audits Kolej KOPEDA
• Designed digital training ecosystems (LMS, CRM, Franchisee Portals)
• Collaboration KARANGKRAF SINAR WITH BINAPAVO-Task Design Modul for Improvement Skill off Operation, Planning and Emotional Leadership
• Impacting national franchise policies through structured compliance and training initiatives.
• Corporate Advisor – (TERAJU-PENERAJU BUMIPUTRA- Government Programmed) For 18 Bumiputra Companies SME’s In Services and Retail.

• Reviewer – University of Extremadura (Spain)
• Article: Organizational Climate as Predictor of Job Satisfaction
• Editor: Jessica Paule Vianez (jessicapv@unex.es)- Link: https://journaljmbe.com/reviewer/submission?submissionId=7978&reviewId=4255&key=7g572Y