Abd Rashid Mohd Salleh
Sungai Petani
Summary
Accomplished new product introduction (NPI) manager with over 13 years of engineering leadership and 20 years of advanced CAD design experience. Expertise in leading cross-functional teams, managing complex OEM projects, and driving products from concept to mass production for global clients. Proficient in product industrialization, tooling development, DFM/DFA, engineering change management, and manufacturing process optimization. Advanced skills in Creo Parametric and SolidWorks, with a focus on 3D modeling, tooling design, and enhancing engineering productivity through AI integration.
Overview
15
15
years of professional experience
Work History
NPI Manager
Exzone Precision Engineering Sdn. Bhd.
Sungai Petani, Kedah
2023.04 - Current
- Lead the complete New Product Introduction (NPI) process from quotation through mass production.
- Manage engineering resources across mechanical design, tooling, validation, and manufacturing engineering.
- Coordinate global customer projects and cross-functional teams.
- Review product designs for manufacturability and tooling feasibility.
- Lead engineering risk assessments and project planning.
- Oversee tooling development, qualification, and optimization.
- Drive engineering change implementation (ECO/ECN).
- Support regulatory compliance and product certification.
- Develop engineering standards, SOPs, and best practices.
- Mentor engineers and build future engineering leadership capability.
- Successfully introduced multiple international OEM products into production.
- Led numerous Value Added Cost Down (VACD) initiatives.
- Improved tooling readiness and manufacturing efficiency.
- Reduced engineering lead time through structured project planning.
- Established stronger engineering communication with international customers.
NPI Assistant Manager
Exzone Precision Engineering Sdn. Bhd.
Sungai Petani
2014.08 - 2023.04
- Managed new product introduction projects from concept to production.
- Coordinated engineering, tooling, QA, production, purchasing, and suppliers.
- Conducted DFM reviews with customers.
- Lead prototype and pilot builds.
- Managed engineering documentation.
- Controlled project schedules and budgets.
- Supported customer technical reviews.
Senior Engineer
Exzone Precision Engineering Sdn. Bhd.
Sungai Petani
2013.07 - 2018.07
- Developed advanced 3D CAD models and manufacturing drawings using Creo.
- Conducted tooling design reviews.
- Lead product validation including chamber, drop, and impact testing.
- Supported tooling modifications during production.
- Solved complex molding and tooling issues.
- Worked directly with international customers on technical solutions.
Project and Tooling Engineer
Polynic Industries Sdn. Bhd.
Sungai Petani
2011.11 - 2013.07
- Managed new product implementation.
- Prepared PPAP documentation.
- Coordinated tooling development.
- Supported production start-up.
- Conducted customer technical communication.
Mechanical Engineer
Silitek Technology Corporation Sdn. Bhd.
Pulau Pinang
2011.06 - 2011.11
- Mechanical product development.
- Jig and fixture design.
- Assembly validation.
- ISIR preparation.
- Supplier technical coordination.
Education
Diploma - Mechatronic Engineering Technology
Advanced Training Center
Melaka, Malaysia2005-06
Skills
- Teamwork
- Creativity
- Leadership
- Problem-solving
- Interpersonal skills
- Creo Parametric - Expert
- SolidWorks - Expert
- MS Office - Expert
- Microsoft 365 - Experienced
- AutoCAD - Experienced
- KiCad - Experienced
Languages
English
Bahasa Malaysia
Timeline
NPI Manager
Exzone Precision Engineering Sdn. Bhd.
2023.04 - Current
NPI Assistant Manager
Exzone Precision Engineering Sdn. Bhd.
2014.08 - 2023.04
Senior Engineer
Exzone Precision Engineering Sdn. Bhd.
2013.07 - 2018.07
Project and Tooling Engineer
Polynic Industries Sdn. Bhd.
2011.11 - 2013.07
Mechanical Engineer
Silitek Technology Corporation Sdn. Bhd.
2011.06 - 2011.11
Diploma - Mechatronic Engineering Technology
Advanced Training Center