Anisah Mohd Amrun
Kuala Lumpur
Summary
Dynamic Corporate Communications and CSR professional with a proven track record in media relations, humanitarian projects, and stakeholder engagement. I leverage expertise in social media strategy, KOL management, and multilingual content (BM, English, Indonesian) to drive impactful campaigns and positive change. A key achievement includes spearheading a campaign that generated over 100,000 engagements across five countries.
Innovative and strategic thinker with knack for driving organizational success and fostering strong team dynamics. Possesses solid understanding of business operations. Committed to delivering impactful results and enhancing company performance.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Corporate Communication Executive
BE International
04.2025 - Current
- Developed and crafted impactful speeches and scripts for the Vice President and key presenters at major corporate events and conventions.
- Contributed to the planning and execution of strategic campaigns and internal initiatives, including BE's 8th Anniversary.
- Proposed and developed CSR initiatives, including a donation plan to the Media Prima Humanitarian Fund and a partnership concept with universities, as part of BE International's corporate social responsibility program.
- Planned CSR collaborations with external stakeholders such as Media Prima and leading universities to strengthen brand reputation and community engagement.
- Initiated CSR proposals involving humanitarian support and campus outreach, aligning with corporate values and long-term CSR strategy.
- Spearheaded the 'BEyond8' team engagement drive, managing the entire campaign from end-to-end planning and execution.
- Supported the campaign with on-site event management, including setting up pop-up booths to promote the initiative and providing direct team support during the event.
- Successfully led this event during my probation period, which became a highly successful mini-campaign for the company's 8th anniversary, attracting thousands of participants.
- Directed all creative aspects, including poster design, caption writing, video shooting, and video editing, based on a comprehensive storyboard.
- Achieved over 100,000 engagements on Facebook across five key markets: Malaysia, Brunei, Hong Kong, Singapore, and Indonesia.
- Designed and produced compelling infographics, digital posters, and social media visuals in alignment with corporate branding and campaign objectives.
- Managed all social media postings for the Brunei and Malaysia markets, requiring in-depth knowledge of local culture and current events to create timely and relevant content.
- Translated and localized campaign materials, product write-ups, and press content across Bahasa Malaysia, English, and Indonesian to ensure brand consistency.
- Coordinated with external stakeholders, including university student leaders (MPP), for the execution of donation drives, outreach programs, and faculty collaborations.
- Liaised with suppliers and internal departments to manage the production, budgeting, and procurement of branded merchandise.
KOL Admin
Flimty Malaysia
03.2025 - 04.2025
- Researched and identified potential Key Opinion Leaders (KOLs) and influencers aligned with brand goals and target audience demographics.
- Developed and executed influencer marketing campaigns to meet brand objectives.
- Coordinated with KOLs to produce authentic, engaging, and platform-specific content.
- Briefed KOLs on content ideas and campaign messaging.
- Acted as talent in an upcoming promotional video.
- Built and maintained strong, long-term relationships with KOLs across various platforms.
- Managed influencer partnerships, including budget negotiations and contract oversight.
- Participated in and hosted a podcast, with video content published on TikTok.
- Developed marketing strategies tailored to specific campaign goals.
- Ensured accurate documentation and compliance in collaboration with the internal team.
- Assisted in managing KOL schedules and contracts.
Group Corporate Communication Department Intern
Media Prima Berhad
09.2024 - 01.2025
- Developed proposals and presentations for CSR projects, including the TikTok Humanitarian Fund and Medical Assistance Review Panel (MARP).
- Organized and coordinated internal and external company visits, managing logistics and ensuring the smooth execution of events.
- Managed hospitality arrangements and provided ushering services for distinguished guests during major events such as Jom Heboh and the ABPBH Awards.
- Participated in high-level committee meetings, preparing and presenting detailed decks for decision-makers and the Board of Trustees.
- Handled corporate correspondence, including responding to emails as an admin for Corporate Communications.
- Managed filing systems and processed tax exemption documentation efficiently.
- Facilitated donor communications and fundraising efforts for flood aid and financial assistance projects.
- Prepared detailed humanitarian reports to support ongoing initiatives.
- Acted as a liaison between internal teams and external partners, ensuring clear communication and seamless operations.
Live Host & Content creator
AsoTV
08.2022 - 09.2022
- Engaged and entertained a large online audience through interactive live hosting sessions.
- Strategically crafted high-converting content for Shopee and TikTok, resulting in increased viewer engagement and sales conversions.
- Developed innovative marketing campaigns to enhance brand visibility and drive product demand.
Education
Bachelor of Mass Communication (Hons) - Public Relations
Universiti Teknologi Mara (UiTM)
Alor Gajah, Melaka02.2025
Diploma - Communication and Media
University Selangor (UNISEL)
03.2021
Skills
- Microsoft Office Suite
- Video & Poster Editing
- Proposal Writing
- Donor Relations
- Public Speaking
- Email Correspondence
- Content Creation
- Graphic Design
- Social Media Strategy
- Stakeholder Engagement
- VVIP Protocols
- Team Collaboration
- Interpersonal skills
- Customer relations
- Team leadership
Certification
- High-Impact Business Writing Training - [ September 2025 ]
- Effective Problem-Solving and Decision-Making Training - [ September 2025 ]
Languages
Fluent in English
Native or Bilingual
Fluent in Bahasa Melayu
Native or Bilingual
Indonesian
Limited Working
Timeline
Corporate Communication Executive
BE International
04.2025 - Current
KOL Admin
Flimty Malaysia
03.2025 - 04.2025
Group Corporate Communication Department Intern
Media Prima Berhad
09.2024 - 01.2025
Live Host & Content creator
AsoTV
08.2022 - 09.2022
Diploma - Communication and Media
University Selangor (UNISEL)
Bachelor of Mass Communication (Hons) - Public Relations
Universiti Teknologi Mara (UiTM)
Extra-Curricular Activities
Emcee, Town Hall Dekan FKPM UiTM Alor Gajah, Melaka, 10/01/23, 11/30/23 Chief Digital Officer, Public Relations Junior Agency Consultancy, UiTM Cawangan Melaka, 03/01/24, 08/31/24 Graphic and Design IPRMSA Exco, IPRMSA UiTM MELAKA CHAPTER, 03/01/23, 03/31/24 Project Director, Humanity in Society Event of University Selangor, 03/01/21, 07/31/21
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