Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
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Winson Tan

Winson Tan

Senior Manager
George Town,Penang

Summary

I believe that success is driven by creativity, passion, hard work, optimism, positive thinking, perseverance, and a forward-thinking mindset. As a dynamic and results-oriented manager, I am committed to ensuring that objectives are achieved efficiently and effectively within budget and time constraints.

Dynamic and results-oriented executive with over a decade of experience driving strategic sales initiatives to accelerate revenue growth and improve overall business profitability. Demonstrated success in developing and executing high-impact marketing strategies, conducting comprehensive customer needs assessments, and managing key accounts to deliver measurable, mutually beneficial outcomes.

Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving.

Overview

13
13
years of professional experience
6
6
years of post-secondary education
6
6
Certifications
5
5
Languages

Work History

Country Sales Marketing Manager 

SGS SDN BHD 
Damansara Heights, Kuala Lumpur
09.2016 - 02.2019

• Determines annual revenue and gross-profit plans by implementing marketing strategies; analyzing trends and results

• Implement the company's sales process to establish a culture of consultative selling to the customer's decision-makers at all levels

• Maintains national sales staff by recruiting, selecting, orienting, and training employees

• Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results

• Encourage and requires a high level teaming and collaboration skills to gain the committed and motivated efforts of the company's staff who do not report directly to the National Sales

• Preparing a monthly performance report based on individual & group sale analysis to the top management

• Follow-up closely with all the sale on contract signed by weekly basis

• Analyzing sales figures from contracts signed & Training to the revenue by weekly & monthly basis

  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Country Key Account Manager 

Baxter Health Care 
Petaling Jaya, Kuala Lumpur
05.2010 - 07.2014

• Meeting all surgeons and building good rapport with the nurses & sisters in one hospital

• To promote medical devices Tissel, Floseal & Coseal consumable/disposable products to all surgeons

• All the government hospitals in Malaysia is under my responsibility

• Arranging product presentation from each different specialist department

• Providing CME to the Operation Theatre nurses and also the surgeons

• Providing in service to the surgeons to increase their confidence in using our product

• Analyzing the procedure that the surgeons did

• Always update the latest clinical information

• Using my rapport and customer relationship to get more sales from the surgeons

  • Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
  • Analyzed sales and customer data to identify trends and opportunities for increased profitability.

Product Specialist

BBraun Aesculap 
Petaling Jaya, Kuala Lumpur
05.2006 - 03.2010

• Handling & promoting Neurosurgery products such as Neuro Clamps (Consumable) Neuro Patch (Disposable) Neuro-endoscopy (Instruments) Shunts (Instruments) Bipolar Coagulation (Equipment)

• Planning & analyzing skills

• Demonstrating or presenting products to healthcare staff including doctors and nurses

• Identifying and establishing new business

• Attending and organizing trade exhibitions, conferences and meetings

  • Boosted customer retention by providing exceptional product support and addressing user concerns.
  • Assisted with demonstrations for Neuroplates & Screws to showcase functionality.
  • Supported sales representatives during client meetings by providing expert knowledge on specific features or functionalities of the given product line.
  • Reviewed and analyzed customer feedback, incorporating valuable suggestions into future product iterations.
  • Responded to customer inquiries and provided technical assistance over phone and in person.

Education

M.D. - INTERNATIONAL HEALTHCARE MANAGEMENT

International University IU
BERLIN GERMANY
07.2020 - 03.2023

BBA - INTERNATIONAL MARKETING WITH BUSINESS STUDIES

MIDDLESEX UNIVERSITY
LONDON UK
07.2002 - 04.2006

Skills

ISO 9001:2008 Internal lead auditor

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Certification

The Best Original Presentation - Direct Marketing Business Link London 

Interests

Timeline

M.D. - INTERNATIONAL HEALTHCARE MANAGEMENT

International University IU
07.2020 - 03.2023

Train The Trainer - HRDF Malaysia 

04-2017

Country Sales Marketing Manager 

SGS SDN BHD 
09.2016 - 02.2019

COSMO Management System 

05-2014

Country Key Account Manager 

Baxter Health Care 
05.2010 - 07.2014

Product Specialist

BBraun Aesculap 
05.2006 - 03.2010

The Best Advertising Proposal - Liaida Olive Oil 

03-2004

The Best Strategy Marketing - European Airline Ryanair 

02-2004

The Best Original Presentation - Direct Marketing Business Link London 

11-2003

BBA - INTERNATIONAL MARKETING WITH BUSINESS STUDIES

MIDDLESEX UNIVERSITY
07.2002 - 04.2006
Winson TanSenior Manager