Summary
Overview
Work History
Education
Skills
Relevant Skill
Professional Skill
Accomplishments
Interests
Reference
Timeline
Hi, I’m

THANUSHA LINGESWARAN

Marketing Manager
Kuala Lumpur
THANUSHA LINGESWARAN

Summary

Marketing Professional with over 8 years of experience in multiple marketing management. Proven expertise in both digital and offline marketing, showcasing a dynamic progression from Sales and Marketing Specialist to the current role as Head of Marketing at Katsana Fleet Services Sdn Bhd. Led a team that boosted revenue by 8% each quarter and subsequently increased the conversion rates of 15% using google ads & and e-mail marketing campaigns.

Overview

8
years of professional experience
4
Languages

Work History

Katsana Fleet Services Sdn Bhd

Head of Marketing
Current

Job overview

  • Developing and implementing comprehensive marketing initiatives, resulting in a notable 30% increase in brand visibility and a 25% rise in lead generation
  • Build, manage, and test different funnels and conversion strategies
  • Reviewing and optimizing the design and content of all online assets including newsletters, company website, and social media pages
  • Planning and control of the marketing budget and spending by allocating budgets to different channels
  • Analyzing the results and effectiveness of campaigns to deliver insights and recommendations and generating monthly reports on all marketing activity
  • Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics
  • Propose and execute growth, identify and eliminate conversion roadblocks with the team, and continually refine our approach to maximize conversions
  • Developing easy-to-use reporting (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs)
  • Monitoring & managing digital platforms and e-commerce platforms
  • Organizing and oversee advertising/communication campaigns, exhibitions, and promotional events
  • Conducting market research and analysis to evaluate trends, brand awareness, and competition ventures
  • Developing marketing campaigns and collaborations with 3rd party companies, suppliers, government agencies, corporate companies, hospitals.

Katsana Fleet Services Sdn Bhd

Senior Marketing Executive
01.2019 - 01.2020

Job overview

  • Played a pivotal role in developing and executing strategic marketing plans, contributing to a 20% growth in customer acquisition
  • Oversee marketing budget and optimize advertising (50% budget reduction)
  • Initiated data-driven marketing campaigns, utilizing analytics to optimize performance and achieve a 15% improvement in conversion rates
  • Create and monitor email marketing campaigns using marketing automation platforms including ad hoc email campaigns, and nurture/drip-based ones
  • Directing, planning, and coordinating marketing efforts on partnerships & and roadshows
  • Plan and manage social media platforms (FB & Instagram)
  • Supports sales and lead generation efforts.

Paradise Builders Sdn bhd

Marketing Communications Executive
01.2017 - 01.2019

Job overview

  • Developing and implementing comprehensive marketing initiatives, resulting in a notable 30% increase in brand visibility and a 25% rise in lead generation
  • Build, manage, and test different funnels and conversion strategies
  • Reviewing and optimizing the design and content of all online assets including newsletters, company website, and social media pages
  • Planning and control of the marketing budget and spending by allocating budgets to different channels
  • Analyzing the results and effectiveness of campaigns to deliver insights and recommendations and generating monthly reports on all marketing activity
  • Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics
  • Propose and execute growth, identify and eliminate conversion roadblocks with the team, and continually refine our approach to maximize conversions
  • Developing easy-to-use reporting (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs)
  • Monitoring & managing digital platforms and e-commerce platforms
  • Organizing and oversee advertising/communication campaigns, exhibitions, and promotional events
  • Conducting market research and analysis to evaluate trends, brand awareness, and competition ventures
  • Developing marketing campaigns and collaborations with 3rd party companies, suppliers, government agencies, corporate companies, hospitals.

Enterprise Asia

Sales And Marketing Specialist
01.2016 - 01.2017

Job overview

  • Managed e-commerce and digital platforms, enhancing online presence and driving a 15% increase in web traffic
  • Conducted extensive research on organizations and individuals online, resulting in the identification of 50+ new leads and potential markets
  • Developed and delivered compelling quotes and proposals, securing an increase in successful proposal-to-deal conversion
  • Executed and followed up on marketing-related tasks, ensuring seamless coordination between marketing activities and business objectives
  • Collaborated on research projects, offering valuable insights into the current local and international market, supporting strategic decision-making.

Education

Unitar International University

Masters of Business Administration

University Overview

Multimedia University

Bachelors of Business Administration

University Overview

Stamford College

Diploma in Corporate Administration

University Overview

Excel Academy

University Overview

Search Engine Optimisation And Search Engine Marketing

GemRain Consulting

University Overview

Mastering Prompts for ChatGPT and Creative AI Systems

Udemy

University Overview

Copywriting & Content Marketing

Apple Advance Academy

University Overview

Social Media Marketing Masterclass

Udemy

University Overview

Google Ads Course

Semrush Academy

University Overview

Digital Marketing for SMBs Certification

Udemy

University Overview

Digital Marketing Course

Skills

Campaign Planning

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Relevant Skill

Relevant Skill
  • Marketing Analytics & Automation
  • Event planning
  • E-mail Marketing
  • Copywriting
  • Social Media Marketing
  • B2B & Marketing
  • Communication Project Management
  • Research Content Creation

Professional Skill

Professional Skill
  • Digital Marketing
  • Canva
  • Google Ads
  • Supervising
  • Marketing Analytics & Automation
  • Event planning
  • E-mail Marketing
  • Copywriting
  • Social Media Marketing
  • B2B & Marketing
  • Communication Project Management
  • Research Content Creation

Accomplishments

Accomplishments

1. Successfully navigated a significant website overhaul in January 2022, which included numerous URL changes, mitigating the adverse effects of traffic being directed to non-existent URLs.

  • Achieved a remarkable improvement in Google Ads campaign performance within a single month, exceeding the typical three-month timeframe for optimization.
  • Boosted clicks by approximately 50% from 1.47K in February to 2.22K in March 2022, showcasing an outstanding increase in user engagement.
  • Significantly enhanced conversion rates by over 650%, soaring from 5 conversions in February to 37.69 in March 2022, demonstrating a remarkable ability to drive actionable results.
  • Achieved an exceptional interaction rate of 100% growth, escalating from 1.4K in February to 2.22K in March 2022, highlighting a substantial increase in user interaction and engagement.

2. Achieved #1 position for the “GPS FLEET” keyword search terms from June 2021 to March 2024.

3. Achieved 13.4% of CTR with impression of 14,543 and 1,868 clicks on June 2021 which led to 25% of won conversion rate.

4. Continuous engagement of email marketing campaigns in 2022 contributed 27% of total inbound lead.

5. Improved the quality of the generated leads hence resulting in better revenue while reducing average marketing spend less 63% in 2020 compare to 2019.

6. Established email marketing activities to cultivate constant interests from new and existing customers in 2019.

7. Increased the average position of Google ranking significantly from 12th position to top 3 in 2022.

8.Increased the overall performance of Google ads in 2019 in comparison to 2018 after joining the team.

  • Increased clicks from 69.2K to 180K, marking a significant surge of approximately 160.92%.
  • Boosted conversion from 181 to 1.13K, showcasing a remarkable rise of around 523.76%.
  • Enhanced interaction rate from 0.74% to 0.95%, indicating a notable growth of approximately 28.38%.
  • Expanded impressions from 9.36 million to 19 million, demonstrating a substantial increase of about 102.56%.

Interests

Volunteering

Cooking

Trekking and Hiking

Reference

Reference

Muhammad Fahmi Bin Abdul Rashid

Head of Operation & Administration 

fahmirashid@gmail.com 

 +6013-7733429

Timeline

Senior Marketing Executive
Katsana Fleet Services Sdn Bhd
01.2019 - 01.2020
Marketing Communications Executive
Paradise Builders Sdn bhd
01.2017 - 01.2019
Sales And Marketing Specialist
Enterprise Asia
01.2016 - 01.2017
Head of Marketing
Katsana Fleet Services Sdn Bhd
Current
Unitar International University
Masters of Business Administration
Multimedia University
Bachelors of Business Administration
Stamford College
Diploma in Corporate Administration
Excel Academy
GemRain Consulting
Udemy
Apple Advance Academy
Udemy
Semrush Academy
Udemy

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THANUSHA LINGESWARANMarketing Manager