Karthik J.Rajandran

My role contributes, responsible for onboarding, activating, nurturing and growing a selected list of ISVs by providing concierge support linked to ISV Market Place Application Publication.

• Executes structured multi-channel (Call, email, Social) outreach cadence.
• Support ANZ Market and other countries under APAC which it’s a B2B focus. (Enterprise or above).
• Targeted Audience – Pre-defined list of ISV’s
• Support multiple programs within ISV Success which is M365, ISV Connect, Open AI and Expanded Benefits. Each of this sub-program has their own process and flow to be executed.
• Kick-off Call (Virtual Face to Face) with ISV Partners which to drive about the ISV success goals and to explain our support for the next 12 months.
• Ad-hoc support role in relation to any technical (Azure, Dynamics 365 or GitHub Repo accounts.
• Product/Offering Focus – Focuses on offering specific to target audience.
• Our goal is to get the ISV Partners to publish their solution/application (B2B) into the Commercial Marketplace (Azure, AppSource or Teams).
• Liaise with Marketplace Rewards Team for further growth for each ISV partner that has published their solution (Transactable).
• Provide suggestion on what type of Advisory session is suitable based on their solution development as to grow further. We liaise closely with the Technical Team to execute the process.
• Ad-hoc Sales which we provide 3rd party cloud solution to ISV partners that has interest to further grow and expand their business.
• Work closely with Manager and Team-Lead to have further development in Work process, Hygiene, Technical session etc.
• Training readiness for new joiners and ad-hoc training related to existing process (Refresher) and deal successfully in the process development.
• 12-Months plan to have a close relationship with Partners on GTM Strategies as to build their portfolio.
• To have a focus on their revenue growth and ROI which to build within the Marketplace of Microsoft.
• Cultivated a culture of collaboration within the team, enabling seamless execution of project deliverables at each stage of the engagement process.

• This role allowed me to further develop my data-driven tendencies, working across disciplines and Facebook Team with Client’s requirement to create demand and support advertisers (Clients)
• Boosted lead generation through the creation of engaging content for social media platforms.
• Developed comprehensive marketing strategies for product launches, significantly increasing market penetration.
• I ran marketing insights, helped develop relevant content, and encouraged best practices for our Clients.
• Developing the overall funnel strategy for clients to ensure both the ad account and website are optimized for the highest conversion rate possible
• Installing and managing Facebook pixels
• Building out campaign frameworks inside ad accounts
• Analyzed campaign performance data to refine marketing tactics and strategies continuously.
• Increased lead generation with creation and implementation of innovative email marketing campaigns.
• Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
• Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
• Established key performance indicators and measured impact of social media and online marketing campaign
• Analyzed, reviewed, and reported on effectiveness of campaigns
• Manage 3-4 different markets which is Malaysia, Philippines, Singapore and Mongolia
• Driven my KPI’s on monthly basis set by the Team and Clients
• Trouble-shoot technical areas base on Facebook Tools – Ex…Client not able to segregate ad accounts and pages in their business manager
• Responsible for budget, performance, and creative for social ad campaigns of clients which driven them with analytics and Facebook tools to optimize their campaign performance effectively and deliver digestible reports to clients
• Analyzed market trends and consumer behavior to inform data-driven marketing decisions.

• Company Overview: The Trading Post was a classified advertisement newspaper first published in Melbourne in 1966, named for the generic concept of a trading post
• After changing hands a number of times, in 2004, the company (which had grown nationally to 22 print publications and five related websites) was bought for $636 million by Telstra
• In April 2009, it ceased printing altogether and moved to an online format only
• Account Manager (Dec 2018 – Dec 2019)
• Project Specialist (July 2018 – Nov 2018)
• Tele-sales Executive (April 2018 – June 2018)
• Developing and sustaining solid relationship with key clients that bring in the most income for the company
• Addressing and resolving key client’s complaints
• Acting as the main point of contact between key clients and internal teams
• Communication and collaborating with the advertising, design, marketing, sales, and logistic department to ensure that key clients’ needs are met
• Developing a thorough understanding of key client’s needs and requirements and preparing customized solutions
• Negotiating contracts with key client’s and meeting established deadlines for the fulfillment of each clients
• Identifying technical issues and providing solution to client’s
• Managing client’s financial investment base on annual, monthly, weekly & daily with an automated report
• Handle commercial inbound calls
• Manage by dealing with 3rd party database company such as Glasses in order to match client’s product model & variance
• Setting up inbound feed distribution from a 3rd Party Platform (Ex
• Jeal, Dealer Solution, UBS and also setting up outbound feed distribution to a 3rd party platform by providing the necessary credentials
• Identifying basic HTML error in a CSV file and escalate to Dev team accordingly for further actions
• Communication is done via emails, calls & chatting app
• Hire New-recruit (Interns or part-timers)
• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
• Established clear communication channels between clients and internal teams, ensuring seamless project execution.
• Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
• Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
• Enhanced team performance with regular training sessions on product knowledge and customer service excellence.
• Negotiated contracts with focus on maximizing profit and ensuring client satisfaction.