Leny Herlina @Leny Adam

Wonderland Primary Sdn Bhd

Business Development Director

· Deep knowledge of brand management

· Nurturing leadership skills

· Ability to articulate and influence key strategic decisions and connect and maintain key relationships

· Excellent written and spoken English, presentation, and persuasion skills

· Ability to thrive in a reactive work environment

· To develop and execute end-to-end strategy, and implementation plans for the business from product concept development brand planning to marketing and advertising activities.

· To participate in sales strategies, effective merchandising, sales and promotion activities

· To manage and direct all creative works for all the marketing collaterals, advertising, social media content and corporate branding.

· To prepare proposal, reports, business performance, presentation slides

• · Manage and motivate a team to increase sales and ensure efficiency
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• Analyse sales figures and forecast future sales
• Organise special promotions, displays and events
• Attend and chair meetings
• Update colleagues on business performance, new initiatives and other pertinent issues
• Deal with sales, as and when required
• Maintain awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what competitors are doing
• Initiate changes to improve the business, such as revising opening hours to ensure the store can compete effectively in the local market
• Deal with other aspects of the business, such as customer service, finance, human resources, information technology, logistics or marketing - whether you need to do this will depend on the size of the store.

• Handles publicity and promotions.
• Promote the artists and arrange media coverage such as interviews and television appearances.
• Send out promotional copies of CDs in advance of the release to magazines, newspapers, web sites, TV shows and radio stations and follow up by phone, encouraging them to publish reviews.
• Creates advertising campaigns for retailers, print, radio and television.
• Works directly with large retailers in conjunction with the PR department and the distribution company.

• Planning and developing the right marketing strategy to get the company’s products be noticed by the target audience.
• Briefing the press and in charge of press releases
• Developing content for product and company collateral.
• Ability to chase up new business opportunities.
• Increasing brand awareness and bringing in new customers.
• Maintaining relationships with key clients.

· Creating marketing initiatives to attract new clients.

· Meeting with potential clients to discuss their insurance needs.

· Researching all the available policy options for the client.

· Negotiating with underwriters to get the best policy at the best price.

· Presenting policy details to the client and signing the policy agreement.

· Collecting premiums.

· Processing client accounts.

· Advising clients on risk management initiatives.

· Advising clients on when and how to make a claim on their policy.

· Preparing reports for underwriters.

· Updating existing policies.

· Maintaining client relationships.

· Greet clients and set a positive office atmosphere

· Answer the phone, take messages, and redirect calls to appropriate offices.

· Organize and maintain files and records; update when necessary

· Create and maintain updated documents and spreadsheets

· Oversee sorting and distribution of incoming mail

· Prepare outgoing mail (envelopes, packages, etc.)

· Operate office equipment, such as photocopier, printers, etc.

· Organize bookkeeping and issue invoices/checks

· Record meeting minutes and dictations

· Perform inventory of office supplies and order what is needed